Iconic retail

For a retail store to acquire ‘instant icon’ status in the minds of information-rich and time-poor consumers, it needs to possess a ‘special something’ that sets it apart from the competition. This special something can take the form of an unforgettable interior design solution, fantastic visual merchandising, a bold and creative architectural treatment or a […]

A tool guide to quality locations

Authentic retailers have an ability to always find the right location for their stores, which is why they continue to grow and are considered truly successful. Choosing the right location is without a doubt one of the most important elements in a retail strategy, because it affects long-term brand building and business and it is […]

The front-end retail engine room

You can find many advanced studies on how to design a sales-focused retail performance management system. Here is a simple one that works. What you want is: (1) Facts instead of feelings; (2)  Ways of identifying best practice stores and behaviors and (3) Data for improved decision making and investments in product mix and sales campaigns.   by […]

Storgasm revisited

A couple of years ago, retail and trend expert Anthony Aconis set out on a world tour to explore and personally experience where the shopping phenomenon was heading. The result was Storgasm; “Eight global trends defining shopping today and tomorrow”. Here’s an executive summary followed by an interview, disclosing why trends are more potent than ever. […]

Cultural Intelligence and Stone Age brains

Research shows that companies can increase their innovative level considerably by hiring people from different cultures. This research, however, does not show the complications caused by mixing a multitude of cultures or by taking brands to markets with totally different culture codes.   by Dennis Nørmark, Heidi Andersen and Helle Katholm Knutsen Source: Detail on […]

Storm. A shop in the world!

His name is Storm. His shop, the platform and lighthouse from which he exposes his visions to the world, is Storm; a live magazine you can browse through. His passion for perfection and for growing his exquisite global network puts him under constant self-inflicted pressure. His business partner, best friend, and wife, Line, protects him.   by Helle […]