ad

Iconic retail

For a retail store to acquire ‘instant icon’ status in the minds of information-rich and time-poor consumers, it needs to possess a ‘special something’ that sets it apart from the competition. This special something can take the form of an unforgettable interior design solution, fantastic visual merchandising, a bold and creative architectural treatment or a [...]

Extremely specialized or incredible spacious

One core product or a multitude of choice limited only by the concept of passionate eating. No matter if you go for the narrow or the broader product strategy, retailing makes the difference. Two young, successful concepts lead the way: One born in London, the other in Hamburg. Both growing.   by Helle Katholm Knutsen [...]

Keep your complaining customers

Ricky Wilke, Ph. D, Copenhagen Business School, has conducted comprehensive research for The Nordic Council of Ministers on how retail companies manage complaints. In addition, he recently investigated customer experiences in terms of complaint management. The findings are remarkable and unveil an extremely interesting business potential for companies open to criticism and for those, appreciating [...]

Retailing health potential

How are consumers going to shop for health- products, services and experiences in the future? Who can select the components? Who possesses the credibility? Who can combine credible care and convenience? We decided to ask a doctor, a spa owner and a future archaeologist to tell us what they see and imagine. The ideas are yours [...]

A tool guide to quality locations

Authentic retailers have an ability to always find the right location for their stores, which is why they continue to grow and are considered truly successful. Choosing the right location is without a doubt one of the most important elements in a retail strategy, because it affects long-term brand building and business and it is [...]

The front-end retail engine room

You can find many advanced studies on how to design a sales-focused retail performance management system. Here is a simple one that works. What you want is: (1) Facts instead of feelings; (2)  Ways of identifying best practice stores and behaviors and (3) Data for improved decision making and investments in product mix and sales campaigns.   by [...]