The front-end retail engine room

You can find many advanced studies on how to design a sales-focused retail performance management system. Here is a simple one that works. What you want is: (1) Facts instead of feelings; (2)  Ways of identifying best practice stores and behaviors and (3) Data for improved decision making and investments in product mix and sales campaigns.   by […]

Do you need more traffic?

Not more than a decade ago companies that wanted to sell a product would contact a marketing agency, pay them excessively for a campaign and then wait for customers to come into their shop, tearing the discounted products off the shelves. There are many brands that still employ this model today and to a certain […]