Cultural Intelligence and Stone Age brains

Research shows that companies can increase their innovative level considerably by hiring people from different cultures. This research, however, does not show the complications caused by mixing a multitude of cultures or by taking brands to markets with totally different culture codes.

 

by Dennis Nørmark, Heidi Andersen and Helle Katholm Knutsen
Source: Detail on Retail
9 pages. Publication date: Jun, 2012.
Format: English PDF
Theme: Found in Translation
Copyright Permission can be purchased by contacting: info@detailonretail.com

 

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