The Female Benchmark – chapter one: “Q8”

This case-interview is the first time the Q8-project is illuminated in all its details. There are loads of interesting experiences showing how insight in and interaction with female customers can fuel innovation, quality, communication and common sense – for the benefit of all customers.


By Helle Katholm Knutsen & Mette Reinhardt Jakobsen
Source: Detail on Retail
12 pages. Publication date: Aug, 2013.
Format: English PDF
Theme: Book
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