As legislation tightens its grip on the tobacco industry the World’s No.1 cigar brand Davidoff changes it’s branding and retail strategy with stronger focus on customers’ experience with flagship stores, luxury lounges and vintage cigars.

By Peter Horn
Source: Detail on Retail
8 pages. Publication date: Sep, 2011.
Format: English PDF
Theme: Case
Copyright Permission can be purchased by contacting:info@detailonretail.com

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