All together now

For years customers as well as brands in mass consuming societies have focused on individual uniqueness as the one quest and meaning. In the years to come main focus for consumers as well as brands and their retail efforts move from bowling alone to communities, the common good, long lasting quality, renting, sharing, sustainability and social values. Does this mean less business? No, not at all! However, is does mean new ways of thinking, trading and retailing live together.

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