A HYBRID RETAIL WORLD

In a not too far away future we will be morphing between carbon and bytes, we will be super users of digital services, we will be multi-dimensional and non-local, we will have a sea of floating digital representations and be fascinated by authenticity and humanity. Retailers will need to re-think how they position themselves outside their stores.

 

by Peter Bur Andersen
Source: Detail on Retail
3 pages. Publication date: Dec, 2011.
Format: English PDF
Theme: Brand
Copyright Permission can be purchased by contacting: info@detailonretail.com

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