Do you need more traffic?
Not more than a decade ago companies that wanted to sell a product would contact a marketing agency, pay them excessively for a campaign and then wait for customers to come into their shop, tearing the discounted products off the shelves. There are many brands that still employ this model today and to a certain extent it works. Most of your sales staff would argue that it definitely is, but this might also be simply a poor excuse!
by Peter Bur Andersen
Source: Detail on Retail
3 pages. Publication date: Oct, 2011.
Format: English PDF
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