A concert of sense instruments
The commercial world is full of lost op- portunities when it comes to sensorial marketing and retailing. We all know Abercrombie & Fitch, Starbucks and the rest of the sensorial wonder brands, but it’s time more brands, shops and malls start seriously cleaning up the mess and sniffing at the multiple opportunities.
by Fiona Commins and Helle Katholm Knutsen
Source: Detail on Retail
11 pages. Publication date: Sep, 2011.
Format: English PDF
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