What women want

Freud gave it a try and Faith Popcorn got the business framework right 10 years ago! Female consumers all over the world are still waiting for the facts of womenomics to influence products and retailing. It ?s time to move from why to how. Including 8 myths of marketing to women by Amanda Stevens from Splash Consulting Group.


by Amanda Stevens and Helle Katholm Knutsen
Source: Detail on Retail
7 pages. Publication date: Oct, 2010.
Format: English PDF
Theme: Brand
Copyright Permission can be purchased by contacting: info@detailonretail.com

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