Shop articles and books
All together now
For years customers as well as brands in mass consuming societies have focused on individual uniqueness as the one quest and meaning. In the years to come main focus for consumers as well as brands and their retail efforts move from bowling alone to communities, the common good, long lasting quality, renting, sharing, sustainability and social values. Does this mean less business? No, not at all! However, is does mean new ways of thinking, trading and retailing live together.
by Helle Katholm Knutsen & Julie Holck
Source: Detail on Retail
12 pages. Publication date: Dec, 2013.
Format: English PDF
Theme: Introduction
Copyright Permission can be purchased by contacting:
info@detailonretail.com
The Female Benchmark
How interaction with female customers can fuel innovation, quality, communication and common sense – for the benefit of all customers. And how to steer clear of roadblocks and stereotypes.
by Helle Katholm Knutsen & Mette Reinhardt Jakobsen
Source: Detail on Retail
110 pages. Publication date: Aug, 2013.
Format: English PDF
Theme: Book
Copyright Permission can be purchased by contacting:
info@detailonretail.com
Special price during Women Buying Power Conference in Copenhagen March 3-4, 2014
The Female Benchmark – Introduction
How interaction with female customers can fuel innovation, quality, communication and common sense – for the benefit of all customers. And how to steer clear of roadblocks and stereotypes.
by Helle Katholm Knutsen & Mette Reinhardt Jakobsen
Source: Detail on Retail
10 pages. Publication date: Aug, 2013.
Format: English PDF
Theme: Introduction
Copyright Permission can be purchased by contacting:
info@detailonretail.com
The Female Benchmark – chapter one: “Q8”
This case-interview is the first time the Q8-project is illuminated in all its details. There are loads of interesting experiences showing how insight in and interaction with female customers can fuel innovation, quality, communication and common sense – for the benefit of all customers.
by Helle Katholm Knutsen & Mette Reinhardt Jakobsen
Source: Detail on Retail
12 pages. Publication date: Aug, 2013.
Format: English PDF
Theme: Book
Copyright Permission can be purchased by contacting:
info@detailonretail.com
Retail Horizons
Five phenomena that will change retail in the years to come: the store’s scale up; cosmopolite retail vs. local retail; the post-industrial (and post-commercial) retail; the hybrid retail; the “retail of uniqueness”. All of them are not temporary trends, indeed, they represent structural changes originating either from new needs in society or from new technology.
by Davide Reina
Source: Detail on Retail
9 pages. Publication date: Oct, 2012.
Format: English PDF
Theme: Case
Copyright Permission can be purchased by contacting:
info@detailonretail.com
Cultural Intelligence
Research shows that companies can increase their innovative level considerably by hiring people from different cultures. This research, however, does not show the complications caused by mixing a multitude of cultures or by taking brands to markets with totally different culture codes.
by Dennis Nørmark, Heidi Andersen and Helle Katholm Knutsen
Source: Detail on Retail
9 pages. Publication date: Jun, 2012.
Format: English PDF
Theme: Found in Translation
Copyright Permission can be purchased by contacting: info@detailonretail.com
Davidoff
As legislation tightens its grip on the tobacco industry the World’s No.1 cigar brand Davidoff changes it’s branding and retail strategy with stronger focus on customers’ experience with flagship stores, luxury lounges and vintage cigars.
by Peter Horn
Source: Detail on Retail
8 pages. Publication date: Sep, 2011.
Format: English PDF
Theme: Case
Copyright Permission can be purchased by contacting:
info@detailonretail.com
Multi-channel distribution
With the growth of digital channels, opportunities for making contact with the final consumer have grown exponentially. When going from a mono-retail, mono-channel environment to a multi-retail, multi-channel one, managerial complexities mount up, and leaving the related complexities to fester could cause conflicts between the diverse channels, damaging the brand equity, customer satisfaction and, consequently, the company’s performance!
by Francesca Romani Rinaldi
Source: Detail on Retail
4 pages. Publication date: Jun, 2012.
Format: English PDF
Theme: Product
Copyright Permission can be purchased by contacting:
info@detailonretail.com
Hire for passion. Train for skills.
Not just the creativity, but also the contradictions compared to “business as usual” seem uncompromising in the rebellious and rapidly growing Acne. Mattias Magnusson, who meets Detail on Retail, does not look like a CEO with a business school background, but he is. He is heading a fashion company, but aiming to reform the way a global fashion house can be built and work.
by Helle Katholm Knutsen
Source: Detail on Retail
5 pages. Publication date: Jun, 2012.
Format: English PDF
Theme: People
Copyright Permission can be purchased by contacting: info@detailonretail.com
Storm. A shop in the world.
His name is Storm. His shop, the platform and lighthouse from which he exposes his visions to the world, is Storm; a live magazine you can browse through. His passion for perfection and for growing his exquisite global network puts him under constant self-inflicted pressure. His business partner, best friend, and wife, Line, protects him.
by Helle Katholm Knutsen
Source: Detail on Retail
4 pages. Publication date: Jun, 2012.
Format: English PDF
Theme: Brand
Copyright Permission can be purchased by contacting: info@detailonretail.com
Storgasm revisited
A couple of years ago, retail and trend expert Anthony Aconis set out on a world tour to explore and personally experience where the shopping phenomenon was heading. The result was Storgasm; “Eight global trends defining shopping today and tomorrow”. Here’s an executive summary followed by an interview, disclosing why trends are more potent than ever.
by Helle Katholm Knutsen
Source: Detail on Retail
9 pages. Publication date: Jun, 2012.
Format: English PDF
Theme: Brand
Copyright Permission can be purchased by contacting: info@detailonretail.com
Why don’t you stay a bit longer
In 1997 ailing discount chain Fakta, owned by Danish retail giant Coop, had a fiery- red bottom line. The customers stayed away. The employees fled. The stores were worn down. The chain’s overall reputation was at rock bottom. When CEO Claus Jensen left the company 10 years later, he and the dedicated people around him, including management consultant Peter Horn, by using experience leadership as a critical tool, had succeeded in one of the greatest turn- arounds seen in the Danish retail sector.
by Peter Horn
Source: Detail on Retail
11 pages. Publication date: Aug, 2012.
Format: English PDF
Theme: Case
Copyright Permission can be purchased by contacting: info@detailonretail.com
A hybrid retail world
In a not too far away future we will be morphing between carbon and bytes, we will be super users of digital services, we will be multi-dimensional and non-local, we will have a sea of floating digital representations and be fascinated by authenticity and humanity. Retailers will need to re-think how they position themselves outside their stores.
Source: Detail on Retail
3 pages. Publication date: Dec, 2011.
Format: English PDF
Theme: Brand
Copyright Permission can be purchased by contacting: info@detailonretail.com
Line extension unlimited
Product line extension is the use of an established product’s brand name for additional items in the same category. Think about new flavours, forms, colours, added ingredients, new packaging. This is opposed to brand extension, which is a new product in a totally new and different product category. Meet a 50-year-old handball sneaker, kicking a brand into heaven.
by Helle Katholm Knutsen
Source: Detail on Retail
5 pages. Publication date: Dec, 2011.
Format: English PDF
Theme: Product
Copyright Permission can be purchased by contacting: info@detailonretail.com
Do you need more traffic?
Not more than a decade ago companies that wanted to sell a product would contact a marketing agency, pay them excessively for a campaign and then wait for customers to come into their shop, tearing the discounted products off the shelves. There are many brands that still employ this model today and to a certain extent it works. Most of your sales staff would argue that it definitely is, but this might also be simply a poor excuse!
by Peter Bur Andersen
Source: Detail on Retail
3 pages. Publication date: Oct, 2011.
Format: English PDF
Theme: Operation
Copyright Permission can be purchased by contacting: info@detailonretail.com
A concert of sense instruments
The commercial world is full of lost op- portunities when it comes to sensorial marketing and retailing. We all know Abercrombie & Fitch, Starbucks and the rest of the sensorial wonder brands, but it’s time more brands, shops and malls start seriously cleaning up the mess and sniffing at the multiple opportunities.
by Fiona Commins and Helle Katholm Knutsen
Source: Detail on Retail
11 pages. Publication date: Sep, 2011.
Format: English PDF
Theme: Design
Copyright Permission can be purchased by contacting: info@detailonretail.com
No man is a shopping trolley
Unfortunately, ordinary courtesy is no longer the ordinary. isn’t it time we revisited the virtues of decent behaviour? Why do we not give others the same attention that we ourselves crave so badly? How can business people discuss in earnest “consumer closeness and creating communities”, when the majority of the employees they hire to serve and build relations are the ones they are flushing down the cost-cutting drain?
by Helle Katholm Knutsen
Source: Detail on Retail
5 pages. Publication date: May, 2011.
Format: English PDF
Theme: People
Copyright Permission can be purchased by contacting: info@detailonretail.com
Specialized vs Spacious
One core product or a multitude of choice limited only by the concept of passionate eating. No matter if you go for the narrow or the broader product strategy, retailing makes the difference. Two young, successful concepts lead the way: One born in London, the other in Hamburg. Both growing.
Source: Detail on Retail
11 pages. Publication date: May, 2011.
Format: English PDF
Theme: Case
Copyright Permission can be purchased by contacting: info@detailonretail.com
Keep your complaining customers
Ricky Wilke, Ph. D, Copenhagen Business School, has conducted comprehensive research for The Nordic Council of Ministers on how retail companies manage complaints. In addition, he recently investigated customer experiences in terms of complaint management. The findings are remarkable and unveil an extremely interesting business potential for companies open to criticism and for those, appreciating fuel for user-based innovation.
by Ricky Wilke
Source: Detail on Retail
6 pages. Publication date: Oct, 2011.
Format: English PDF
Theme: Focus article
Copyright Permission can be purchased by contacting: info@detailonretail.com
New bricks in the mall
Despite the gloomy outlook, opportunity exists to reinvigorate the mall scene with resourceful solutions that bring communities together, provide creative outlets and fuse commerce with art and social awareness.
by Mandy Saven
Source: Detail on Retail
3 pages. Publication date: Dec, 2010.
Format: English PDF
Theme: Distribution
Copyright Permission can be purchased by contacting: info@detailonretail.com
Retailing health potential
How are consumers going to shop for health- products, services and experiences in the future? Who can select the components? Who possesses the credibility? Who can combine credible care and convenience? We decided to ask a doctor, a spa owner and a future archaeologist to tell us what they see and imagine. The ideas are yours to further explore and exploit as you please.
by Anouska Sinding and Helle Katholm Knutsen
Source: Detail on Retail8 pages. Publication date: Oct, 2011.
Format: English PDF
Theme: Found in Translation
Copyright Permission can be purchased by contacting: info@detailonretail.com
What women want
Freud gave it a try and Faith Popcorn got the business framework right 10 years ago! Female consumers all over the world are still waiting for the facts of womenomics to influence products and retailing. It ?s time to move from why to how. Including 8 myths of marketing to women by Amanda Stevens from Splash Consulting Group.
by Amanda Stevens and Helle Katholm Knutsen
Source: Detail on Retail
7 pages. Publication date: Oct, 2010.
Format: English PDF
Theme: Brand
Copyright Permission can be purchased by contacting: info@detailonretail.com
The power of fun
Lots of companies claim that having fun while steamrolling the competition is part of their corporate culture, but why is it that the result too often turns out to be rather similar to the rest and too serious in a boring or even intimidating way from a consumer’s point of view? In Desigual, the colourful Barcelona-born cat on the walk, the bottom line is seriously black, but the rest is as colourful as you could ever imagine.
by Helle Katholm Knutsen
Source: Detail on Retail
7 pages. Publication date: Oct, 2010.
Format: English PDF
Theme: Case
Copyright Permission can be purchased by contacting: info@detailonretail.com
The sincere salesman
Does the combination of selling and sincerity grate on the ear? Then it ?s because you have met too many of so called super sales men who hold the pistol to the head of the customer, giving you an offer you can ?t refuse. He changes jobs eternally and his customers never come back. Including a 5-phase guide to recruitment in retail environments.
by Helle Katholm Knutsen and Peter Bur Andersen
Source: Detail on Retail
5 pages. Publication date: Oct, 2010.
Format: English PDF
Theme: People
Copyright Permission can be purchased by contacting: info@detailonretail.com
The front-end retail engine room
You can find many advanced studies on how to design a sales-focused retail performance management system. Here is a simple one that works. What you want is: (1) Facts instead of feelings; (2) Ways of identifying best practice stores and behaviors and (3) Data for improved decision making and investments in product mix and sales campaigns.
by Peter Bur Andersen and Thomas Asger Hansen
Source: Detail on Retail
5 pages. Publication date: Oct, 2010.
Format: English PDF
Theme: Operation
Copyright Permission can be purchased by contacting: info@detailonretail.com
Retailing Nordic food potential
he 26th April 2010 Restaurant Magazine London nominated NOMA in Copenhagen the best restaurant in the world. The gourmets of the globe have been there and the seven-year old Nordic Food temple has proved to be a lasting star. The story of how Nordic Food was rediscovered has spread to the best chefs, food writers and gourmet globetrotters. But how about the quality consumers in general looking for a refreshing supplement to sushi and pasta?
by Helle Katholm Knutsen
Source: Detail on Retail
6 pages. Publication date: Oct, 2010.
Format: English PDF
Theme: Found in Translation
Copyright Permission can be purchased by contacting: info@detailonretail.com
Luxury retail temples
One of Asia’s most talked about buildings, The International Commerce Centre (ICC) in Hong Kong. It integrates its retail and dining environment with 700,000 square feet of landscaped garden on a roof deck, and features an ‘Indoor Boulevard’ of double-storey shops. It’s time that malls starts re-thinking their presentation.
by Sanne Deroo
Source: Detail on Retail
5 pages. Publication date: Dec, 2011.
Format: English PDF
Theme: Distribution
Copyright Permission can be purchased by contacting: info@detailonretail.com
Instant Icons as business drivers
From being perishable details supporting the mighty brand, products are regaining position as the substance behind the brand promise and drivers of long-term consumer interest. The global push for increased consumption has for years meant reducing product life to promote fast replacement and has lowered quality to achieve lower cost and fast repurchase. This development is not going to stop. No doubt, fast fashion retailing is moving beyond the apparel sector and becoming a dominant business model – but the Tiffany/Wallmart phenomena is still going strong, and consumers are picking the fast as well as the slow, sustainable option. Products with iconic qualities are built to last for generations, but because they are both cool and complicated, they generate global interest in no time.
Source: Detail on Retail
11 pages. Publication date: Dec, 2010.
Format: English PDF
Theme: Product
Copyright Permission can be purchased by contacting: info@detailonretail.com
Iconic retail
For a retail store to acquire ‘instant icon’ status in the minds of information-rich and time-poor consumers, it needs to possess a ‘special something’ that sets it apart from the competition. This special something can take the form of an unforgettable interior design solution, fantastic visual merchandising, a bold and creative architectural treatment or a well-conceived service offer that places the consumers’ needs firmly at the heart of the experience.
by Mandy Saven
Source: Detail on Retail
8 pages. Publication date: Dec, 2010.
Format: English PDF
Theme: Design
Copyright Permission can be purchased by contacting: info@detailonretail.com
Business is an act of balance
The Bocconi University in Milano is one of Europe ?s top business schools and a highly respected global source when it comes to research within luxury, fashion, experience, design and retailing in mature as well as new markets. Detail on Retail went to Milan to talk to four professors about the changing business and retailing agenda.
by Helle Katholm Knutsen
Source: Detail on Retail
9 pages. Publication date: Dec, 2010.
Format: English PDF
Theme: Focus article
Copyright Permission can be purchased by contacting: info@detailonretail.com
A tool guide to quality locations
Authentic retailers have an ability to always find the right location for their stores, which is why they continue to grow and are considered truly successful. Choosing the right location is without a doubt one of the most important elements in a retail strategy, because it affects long-term brand building and business and it is extremely capital intensive.
by Peter Bur Andersen
Source: Detail on Retail
3 pages. Publication date: Oct, 2010.
Format: English PDF
Theme: Distribution
Copyright Permission can be purchased by contacting: info@detailonretail.com
