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Multi-channel distribution

With the growth of digital channels, opportunities for making contact with the final consumer have grown exponentially. When going from a mono-retail, mono-channel environment to a multi-retail, multi-channel one, managerial complexities mount up, and leaving the related complexities to fester could cause conflicts between the diverse channels, damaging the brand equity, customer satisfaction and, consequently, […]

Hire for passion. Train for skills.

Not just the creativity, but also the contradictions compared to “business as usual” seem uncompromising in the rebellious and rapidly growing Acne. Mattias Magnusson, who meets Detail on Retail, does not look like a CEO with a business school background, but he is. He is heading a fashion company, but aiming to reform the way a […]

Retail Horizons

Five phenomena that will change retail in the years to come: the store’s scale up; cosmopolite retail vs. local retail; the post-industrial (and post-commercial) retail; the hybrid retail; the “retail of uniqueness”. All of them are not temporary trends, indeed, they represent structural changes originating either from new needs in society or from new technology. […]

Why don’t you stay a little bit longer

n 1997 ailing discount chain Fakta, owned by Danish retail giant Coop, had a fiery- red bottom line. The customers stayed away. The employees fled. The stores were worn down. The chain’s overall reputation was at rock bottom. When CEO Claus Jensen left the company 10 years later, he and the dedicated people around him, including […]

The Female Benchmark – chapter one: “Q8”

This case-interview is the first time the Q8-project is illuminated in all its details. There are loads of interesting experiences showing how insight in and interaction with female customers can fuel innovation, quality, communication and common sense – for the benefit of all customers.   By Helle Katholm Knutsen & Mette Reinhardt Jakobsen Source: Detail […]

The Female Benchmark

How interaction with female customers can fuel innovation, quality, communication and common sense – for the benefit of all customers. And how to steer clear of roadblocks and stereotypes.     By Helle Katholm Knutsen & Mette Reinhardt Jakobsen Source: Detail on Retail 110 pages. Publication date: Aug, 2013. Format: English PDF Theme: Book Copyright […]