Davidoff

As legislation tightens its grip on the tobacco industry the World’s No.1 cigar brand Davidoff changes it’s branding and retail strategy with stronger focus on customers’ experience with flagship stores, luxury lounges and vintage cigars. By Peter Horn Source: Detail on Retail 8 pages. Publication date: Sep, 2011. Format: English PDF Theme: Case Copyright Permission can be purchased by contacting:info@detailonretail.com  Read More

The Female Benchmark – Introduction

How interaction with female customers can fuel innovation, quality, communication and common sense – for the benefit of all customers. And how to steer clear of roadblocks and stereotypes. By Helle Katholm Knutsen & Mette Reinhardt Jakobsen Source: Detail on Retail 10 pages. Publication date: Aug, 2013. Format: English PDF Theme: Introduction Copyright Permission can be purchased by contacting: info@detailonretail.com  Read More

The Female Benchmark

How interaction with female customers can fuel innovation, quality, communication and common sense – for the benefit of all customers. And how to steer clear of roadblocks and stereotypes.     By Helle Katholm Knutsen & Mette Reinhardt Jakobsen Source: Detail on Retail 110 pages. Publication date: Aug, 2013. Format: English PDF Theme: Book Copyright Permission can... Read More

The Female Benchmark – chapter one: “Q8”

This case-interview is the first time the Q8-project is illuminated in all its details. There are loads of interesting experiences showing how insight in and interaction with female customers can fuel innovation, quality, communication and common sense – for the benefit of all customers.   By Helle Katholm Knutsen & Mette Reinhardt Jakobsen Source: Detail on Retail 12... Read More

Why don’t you stay a little bit longer

n 1997 ailing discount chain Fakta, owned by Danish retail giant Coop, had a fiery- red bottom line. The customers stayed away. The employees fled. The stores were worn down. The chain’s overall reputation was at rock bottom. When CEO Claus Jensen left the company 10 years later, he and the dedicated people around him, including management consultant Peter Horn, by using experience leadership as a critical tool, had succeeded in one of the greatest... Read More

Retail Horizons

Five phenomena that will change retail in the years to come: the store’s scale up; cosmopolite retail vs. local retail; the post-industrial (and post-commercial) retail; the hybrid retail; the “retail of uniqueness”. All of them are not temporary trends, indeed, they represent structural changes originating either from new needs in society or from new technology.   by Davide... Read More

Hire for passion. Train for skills.

Not just the creativity, but also the contradictions compared to “business as usual” seem uncompromising in the rebellious and rapidly growing Acne. Mattias Magnusson, who meets Detail on Retail, does not look like a CEO with a business school background, but he is. He is heading a fashion company, but aiming to reform the way a global fashion house can be built and work.   by... Read More

Multi-channel distribution

With the growth of digital channels, opportunities for making contact with the final consumer have grown exponentially. When going from a mono-retail, mono-channel environment to a multi-retail, multi-channel one, managerial complexities mount up, and leaving the related complexities to fester could cause conflicts between the diverse channels, damaging the brand equity, customer satisfaction and, consequently, the company’s performance!   by... Read More

Storm. A shop in the world!

His name is Storm. His shop, the platform and lighthouse from which he exposes his visions to the world, is Storm; a live magazine you can browse through. His passion for perfection and for growing his exquisite global network puts him under constant self-inflicted pressure. His business partner, best friend, and wife, Line, protects him.   by Helle Katholm Knutsen Source:... Read More

Cultural Intelligence and Stone Age brains

Research shows that companies can increase their innovative level considerably by hiring people from different cultures. This research, however, does not show the complications caused by mixing a multitude of cultures or by taking brands to markets with totally different culture codes.   by Dennis Nørmark, Heidi Andersen and Helle Katholm Knutsen Source: Detail on Retail 9 pages.... Read More

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