Why don’t you stay a little bit longer
n 1997 ailing discount chain Fakta, owned by Danish retail giant Coop, had a fiery- red bottom line. The customers stayed away. The employees fled. The stores were worn down. The chain’s overall reputation was at rock bottom. When CEO Claus Jensen left the company 10 years later, he and the dedicated people around him, including management consultant Peter Horn, by using experience leadership as a critical tool, had succeeded in one of the greatest... Read More
Hire for passion. Train for skills.
Not just the creativity, but also the contradictions compared to “business as usual” seem uncompromising in the rebellious and rapidly growing Acne. Mattias Magnusson, who meets Detail on Retail, does not look like a CEO with a business school background, but he is. He is heading a fashion company, but aiming to reform the way a global fashion house can be built and work. by... Read More
Cultural Intelligence and Stone Age brains
Research shows that companies can increase their innovative level considerably by hiring people from different cultures. This research, however, does not show the complications caused by mixing a multitude of cultures or by taking brands to markets with totally different culture codes. by Dennis Nørmark, Heidi Andersen and Helle Katholm Knutsen Source: Detail on Retail 9 pages.... Read More
Storgasm revisited
A couple of years ago, retail and trend expert Anthony Aconis set out on a world tour to explore and personally experience where the shopping phenomenon was heading. The result was Storgasm; “Eight global trends defining shopping today and tomorrow”. Here’s an executive summary followed by an interview, disclosing why trends are more potent than ever. by Helle Katholm... Read More
Retailing health potential
How are consumers going to shop for health- products, services and experiences in the future? Who can select the components? Who possesses the credibility? Who can combine credible care and convenience? We decided to ask a doctor, a spa owner and a future archaeologist to tell us what they see and imagine. The ideas are yours to further explore and exploit as you please. by... Read More
A concert of sense instruments
The commercial world is full of lost op- portunities when it comes to sensorial marketing and retailing. We all know Abercrombie & Fitch, Starbucks and the rest of the sensorial wonder brands, but it’s time more brands, shops and malls start seriously cleaning up the mess and sniffing at the multiple opportunities. by Fiona Commins and Helle Katholm Knutsen Source: Detail... Read More
Business is more than ever an act of balance
The Bocconi University in Milano is one of Europe ́s top business schools and a highly respected global source when it comes to research within luxury, fashion, experience, design and retailing in mature as well as new markets. Detail on Retail went to Milan to talk to four professors about the changing business and retailing agenda. by Helle Katholm Knutsen Source: Detail... Read More
The power of fun – Desigual
Lots of companies claim that having fun while steamrolling the competition is part of their corporate culture, but why is it that the result too often turns out to be rather similar to the rest and too serious in a boring or even intimidating way from a consumer’s point of view? In Desigual, the colourful Barcelona-born cat on the walk, the bottom line is seriously black, but the rest is as colourful as you could ever imagine. by... Read More
What women want
Freud gave it a try and Faith Popcorn got the business framework right 10 years ago! Female consumers all over the world are still waiting for the facts of womenomics to influence products and retailing. It ́s time to move from why to how. Including 8 myths of marketing to women by Amanda Stevens from Splash Consulting Group. by Amanda Stevens and Helle Katholm Knutsen Source:... Read More
The sincere salesman
Does the combination of selling and sincerity grate on the ear? Then it ́s because you have met too many of so called super sales men who hold the pistol to the head of the customer, giving you an offer you can ́t refuse. He changes jobs eternally and his customers never come back. Including a 5-phase guide to recruitment in retail environments. by Helle Katholm Knutsen and... Read More
