All together now

For years customers as well as brands in mass consuming societies have focused on individual uniqueness as the one quest and meaning. In the years to come main focus for consumers as well as brands and their retail efforts move from bowling alone to communities, the common good, long lasting quality, renting, sharing, sustainability and social values. Does this mean less business? No, not at all! However, is does mean new ways of thinking, trading... Read More

The Female Benchmark – Introduction

How interaction with female customers can fuel innovation, quality, communication and common sense – for the benefit of all customers. And how to steer clear of roadblocks and stereotypes. By Helle Katholm Knutsen & Mette Reinhardt Jakobsen Source: Detail on Retail 10 pages. Publication date: Aug, 2013. Format: English PDF Theme: Introduction Copyright Permission can be purchased by contacting: info@detailonretail.com  Read More

The Female Benchmark

How interaction with female customers can fuel innovation, quality, communication and common sense – for the benefit of all customers. And how to steer clear of roadblocks and stereotypes.     By Helle Katholm Knutsen & Mette Reinhardt Jakobsen Source: Detail on Retail 110 pages. Publication date: Aug, 2013. Format: English PDF Theme: Book Copyright Permission can... Read More

The Female Benchmark – chapter one: “Q8”

This case-interview is the first time the Q8-project is illuminated in all its details. There are loads of interesting experiences showing how insight in and interaction with female customers can fuel innovation, quality, communication and common sense – for the benefit of all customers.   By Helle Katholm Knutsen & Mette Reinhardt Jakobsen Source: Detail on Retail 12... Read More

Why don’t you stay a little bit longer

n 1997 ailing discount chain Fakta, owned by Danish retail giant Coop, had a fiery- red bottom line. The customers stayed away. The employees fled. The stores were worn down. The chain’s overall reputation was at rock bottom. When CEO Claus Jensen left the company 10 years later, he and the dedicated people around him, including management consultant Peter Horn, by using experience leadership as a critical tool, had succeeded in one of the greatest... Read More

Hire for passion. Train for skills.

Not just the creativity, but also the contradictions compared to “business as usual” seem uncompromising in the rebellious and rapidly growing Acne. Mattias Magnusson, who meets Detail on Retail, does not look like a CEO with a business school background, but he is. He is heading a fashion company, but aiming to reform the way a global fashion house can be built and work.   by... Read More

Cultural Intelligence and Stone Age brains

Research shows that companies can increase their innovative level considerably by hiring people from different cultures. This research, however, does not show the complications caused by mixing a multitude of cultures or by taking brands to markets with totally different culture codes.   by Dennis Nørmark, Heidi Andersen and Helle Katholm Knutsen Source: Detail on Retail 9 pages.... Read More

Storgasm revisited

A couple of years ago, retail and trend expert Anthony Aconis set out on a world tour to explore and personally experience where the shopping phenomenon was heading. The result was Storgasm; “Eight global trends defining shopping today and tomorrow”. Here’s an executive summary followed by an interview, disclosing why trends are more potent than ever.   by Helle Katholm... Read More

Retailing health potential

How are consumers going to shop for health- products, services and experiences in the future? Who can select the components? Who possesses the credibility? Who can combine credible care and convenience? We decided to ask a doctor, a spa owner and a future archaeologist to tell us what they see and imagine. The ideas are yours to further explore and exploit as you please.   by... Read More

A concert of sense instruments

The commercial world is full of lost op- portunities when it comes to sensorial marketing and retailing. We all know Abercrombie & Fitch, Starbucks and the rest of the sensorial wonder brands, but it’s time more brands, shops and malls start seriously cleaning up the mess and sniffing at the multiple opportunities.   by Fiona Commins and Helle Katholm Knutsen Source: Detail... Read More

Next Page »