The Female Benchmark – Introduction

How interaction with female customers can fuel innovation, quality, communication and common sense – for the benefit of all customers. And how to steer clear of roadblocks and stereotypes. By Helle Katholm Knutsen & Mette Reinhardt Jakobsen Source: Detail on Retail 10 pages. Publication date: Aug, 2013. Format: English PDF Theme: Introduction Copyright Permission can be purchased by contacting: info@detailonretail.com  Read More

The Female Benchmark

How interaction with female customers can fuel innovation, quality, communication and common sense – for the benefit of all customers. And how to steer clear of roadblocks and stereotypes.     By Helle Katholm Knutsen & Mette Reinhardt Jakobsen Source: Detail on Retail 110 pages. Publication date: Aug, 2013. Format: English PDF Theme: Book Copyright Permission can... Read More

The Female Benchmark – chapter one: “Q8”

This case-interview is the first time the Q8-project is illuminated in all its details. There are loads of interesting experiences showing how insight in and interaction with female customers can fuel innovation, quality, communication and common sense – for the benefit of all customers.   By Helle Katholm Knutsen & Mette Reinhardt Jakobsen Source: Detail on Retail 12... Read More