Davidoff

As legislation tightens its grip on the tobacco industry the World’s No.1 cigar brand Davidoff changes it’s branding and retail strategy with stronger focus on customers’ experience with flagship stores, luxury lounges and vintage cigars. By Peter Horn Source: Detail on Retail 8 pages. Publication date: Sep, 2011. Format: English PDF Theme: Case Copyright Permission can be purchased by contacting:info@detailonretail.com  Read More

Why don’t you stay a little bit longer

n 1997 ailing discount chain Fakta, owned by Danish retail giant Coop, had a fiery- red bottom line. The customers stayed away. The employees fled. The stores were worn down. The chain’s overall reputation was at rock bottom. When CEO Claus Jensen left the company 10 years later, he and the dedicated people around him, including management consultant Peter Horn, by using experience leadership as a critical tool, had succeeded in one of the greatest... Read More