The front-end retail engine room

You can find many advanced studies on how to design a sales-focused retail performance management system. Here is a simple one that works. What you want is: (1) Facts instead of feelings; (2)  Ways of identifying best practice stores and behaviors and (3) Data for improved decision making and investments in product mix and sales campaigns.   by Peter Bur Andersen and Thomas... Read More

The sincere salesman

Does the combination of selling and sincerity grate on the ear? Then it ́s because you have met too many of so called super sales men who hold the pistol to the head of the customer, giving you an offer you can ́t refuse. He changes jobs eternally and his customers never come back. Including a 5-phase guide to recruitment in retail environments.   by Helle Katholm Knutsen and... Read More